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Facebook Timeline Is Coming to Brand Pages … and We Love It!
As you may have seen today, Facebook has changed the way that Facebook Pages look and work by making Timeline the default experience for people visiting Facebook Pages. Facebook announced a lot of...
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Looking Forward to SXSW Interactive 2012 (Where’s the BBQ?)
I remember this time last year well. l was heading to Austin, Texas, for SXSW Interactive, and I really didn’t know what to expect. I had been to dozens of conferences and trade shows before, but I...
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Social Media Best Practices Aren’t Always Best (Live from #SXSW)
Professor Aimee Roundtree speaks about social media for small organizations Everyone loves best practices. Including me. After all, we love being told what works and what steps we should take to find...
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Facebook’s Default Landing Page Is Going Away on Timeline. Now What?
As Facebook Pages are converted to the new Timeline format, you may be worried about the impact this change will have on your Facebook marketing. In particular, as of March 30, the ability to set a...
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The Five Things I Learned This Week at #SXSW
This is a guest blog post by Kallie McConkie, social media marketing training specialist at Constant Contact Signs and posters promote all the events happening at SXSW This year was my first trip to...
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Rich Media Wins Again: Embedded Video Blocks Come to Social Campaigns
If you read this blog, you know that we’re big believers in using rich media like videos and images in your email newsletters, social media posts, event invitations, and social campaigns. Starting...
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Social Campaigns for Facebook Timeline: Even More Ways to Engage and Grow...
One of Social Campaigns new Timeline friendly templates When it comes to our Social Campaigns product, we’re constantly making improvements to help you do even better with your social media marketing....
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6 Things You Should Know About Small Businesses in 2012 [New Research]
One of the questions I get most often is, “How does what I’m doing compare to businesses like me?” It’s a tough question to answer because every small business is unique. That being said, we recently...
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What You Don’t Get With Facebook Offers
“Facebook has sent an email to [my personal email] without sharing your personal info with the business.” That was the message that I received when I claimed an offer on Facebook last week. Sounds...
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How to Create a Two Week Social Campaign in Just 45 minutes!
One of the hardest parts about social media marketing is that it takes a lot of time and effort to keep it going. The most effective businesses are posting almost every day and creating campaigns that...
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[New Data] How Local Businesses Need to Evolve to Today’s Consumer Search...
Unless you’ve been hiding under a rock for the last few years, you know that the way we all as consumers find local businesses has fundamentally changed. We now use our mobile phones to search for...
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Introducing the Social Media Quickstarter
Here on the Constant Commentary blog, we talk about how to take advantage of social media marketing pretty regularly. In our Hints & Tips newsletter, we also share customer success stories and best...
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Google+ for Small Businesses: Our Quick Take
Over the last week or so, there has been a ton of chatter in the online marketing world about Google+, a new social network from Google. The user experience is similar to that of Facebook (a news feed...
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Social Media and Email Marketing: Your Word of Mouth Engine
Earlier this week, a new research report came out that discussed how small businesses are (or are not) using social media marketing to drive their business. I love this kind of stuff (10 years in the...
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Use Social Media to Show Who You Are, Not Say What You Do
One of the great things about social media marketing is that it makes it easy to connect with your customers, clients, supporters, and prospects on a personal level that goes beyond the often formal...
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The Business Impact of Twitter: It’s Come a Long Way [New Data]
While many people still cling to the unfortunate original uses of Twitter (“Where is Ashton Kutcher eating lunch today?”) as a reason to stay away, the fact is that for the people who actually use the...
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You’re Invited to Have an Early Look at Social Campaigns
As my wife and co-workers can tell you, I am not always the most patient person. When I learn about something cool, I like to tell everyone I know about it. It’s one of the reasons I love social media,...
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How Do You Measure Social Media Marketing Success?
“What should we expect for results?” This is one of the first questions people almost always ask whenever I talk to small businesses and organizations about getting started with social media marketing....
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Why I Like “Like-Gating” (And Why You Should Too)
The concept of “Like-Gating” is one that causes quite a stir in the social media marketing world. After all, social media is largely founded on the free exchange of ideas and content. So how can...
View ArticleShares or Likes: Which Is More Important?
Every relationship has its stages. Depending on your age, the first step could be a first drink at a bar, an online chat, a slow dance to “Stairway to Heaven” (do they still do that?), a blind date, or...
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